Hire ME Tokina
If you are like me you’ve had a friend who has a special gift, could be in sports, music, art, etc….but they either don’t seem to realize it or they just don’t have the motivation to take their gift to the next level. I can’t tell you how many talented players the Lakers have signed but never lived up to the expectations. We come away saying things like “man if I had that talent I would…” or “they have no idea what a gift they are wasting” So what does this have to do with Tokina? I feel like they are that friend of mine.
I’ve been carrying the flag for them for a number of years. Telling my photography friends that if they buy a wide angle lens it MUST be a Tokina. The response I usually get is a weird look and “Tokina ?” This continues my frustration…surely my friends have seen Tokina ads, social media postings, even commercials? Sadly no…
I’ve had a number of friends buy the Tokina wide angle based on the sample images I’ve shown them and my almost over the top sales pitch minus the “but wait there’s more part”….No infomercial gimmicks needed here. The lens stands on its own with the tank like build quality, amazing price and wonderful optics.
Sure Tokina has a website…and yes they do run ads in many photography magazines. But I don’t feel I know neither truly displays what this lens can do. Their dated web page for the 12-24 f/4 has two tiny sample images that don’t expand when you click on them. Yes they are on Facebook too… but the page rarely gets updated and again I feel it falls short of what it should be.
So Tokina….I’m calling you out. Hire me. Let’s let everyone see what you truly can do. Let’s show Canon and Nikon that your name belongs in lens conversations too.
I don’t want you to be that friend who has the gift but isn’t using it to their full potential.
Click images for larger view.